Private & semi-private tours in and around Madrid

Our Contact Details:


Tel: +34-91-123-0105

USA Toll Free: +1-855-895-0160

* Calls are answered in English during Madrid office hours only.

Privacy Policy

Click here to see our Terms and Conditions

We have prepared this Privacy Policy to help you understand how collects, uses and safeguards the personal information you provide to us on our websites, via email, and through our service providers and distribution partners. Rest assured that, unless you explicitly give us consent to do otherwise, will only collect and use your personal information as outlined in this Privacy Policy.

What Information Do We Collect?

When you visit any of our web pages that are hosted by us, our web server automatically recognizes and collects your IP address. In order to purchase our tours or services, it is necessary for you to disclose personal information, including your name, address, email address, phone number, credit card details and other identifying information in order to process orders and provide customer service. If you do not provide personal information when purchasing one of our tours or services, we cannot confirm your purchase or fulfill your booking. In some instances we may also ask for personal demographic data such as your country of residence, gender, age, travel habits, etc. We also use cookies (as discussed below) to collect information about the performance and usability of our websites.

Cookies, and How We Use Them

“Cookies” are pieces of information that are stored by your web browser on your computer’s hard disk, for record-keeping purposes. Cookies in and of themselves only identify your computer; they do not personally identify you. At we make limited use of cookies to store your preferences, record session information, collect information on how you visit and access our websites, and to tailor our web pages to your needs. We do not use cookies to identify specific users for marketing purposes. We do not match cookies to your purchase information. And we do not use cookies to track your movements after leaving our websites. Most web browsers allow you to turn off cookies; however, turning off cookies will limit your use of our websites.

How We Use Your Personal Information

We use your personal information in the following ways:

  • To provide you with the information you request about our products
  • To send you email marketing messages and information for which you have specifically subscribed
  • To fulfill your bookings
  • To confirm your bookings
  • To ensure you are correctly billed
  • To measure and track demographic details about our customers
  • To target content on our website to more closely match your interests

If you make a purchase at one of our websites, we may also send you information about new products, or ask your opinion about our websites, etc., so that we may improve our service to you and other consumers. If you do not want to contact you in the future, please let us know by sending an email to our Privacy Officer at

Some of the personal information we collect is shared with our service partners (e.g. tour operators) who are directly involved in fulfilling the purchases you have made from us. We only provide our service providers with your name and your local contact details, if you provide them (e.g. your hotel name for pick-ups and drop-offs, your local phone number, etc.) We do not provide our service providers with any other personal information. If you decide to provide any personal information directly to a service provider, we recommend that you review the service provider’s privacy policy. We also share your personal information with third parties contracted to provide us with marketing and data reporting services who are bound by an obligation of confidentiality and with other third party marketing partners. We currently contract with several online partners to help manage and optimize our Internet business and communications. We use the services of a marketing company to help us measure the effectiveness of our advertising and how visitors use our website. To do this, we use web beacons and cookies provided by our marketing company on this website. The information we collect helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. Although our marketing company logs the information coming from our website on our behalf, we control how that data may and may not be used. Finally, rest assured that unless you expressly authorize us to do so, we do not share your personal information with third-party organizations who are not involved in fulfilling the bookings you have made from us or who are not contracted by us.

Email Communications You Can Expect to Receive from

With the exception of emails confirming registration, emails that include account information, and emails relating directly to a booking made on our website, will not send any emails unless you elect to receive email communications from us. Please note that emails related to your registration and transactions include emails to allow you to review your booking and tour experiences with us, administrative messages, and surveys related to either your account or to your transactions.

Our Distribution Partners and Suppliers

Our tours are made available through our distribution partners. This Privacy Policy should be read in conjunction with the privacy policies of our distribution partners, which may differ from our Privacy Policy. You should also be aware that some service suppliers and some of our distribution partners may need other personal information (such as health or physical fitness information) to determine whether you can participate in an activity. You should read and rely upon the relevant supplier’s or partner’s Privacy Policy only, if does not collect this information from you directly.

Our Security and Storage Measures

At we are committed to maintaining the integrity and security of your personal information. We use industry-standard encryption protocols when receiving and transferring your personal information. In fact, when you send personal information to us over the Internet, we first require that a “secure session” be established using Secure Socket Layer (SSL). However, no data transmission over the Internet can be guaranteed to be 100% secure, so we cannot give an absolute assurance that the information you provide to us will be secure at all times. will not be held responsible for events arising from unauthorized access to your personal information. will rely on you telling us if you experience any unusual events that may indicate a breach in your information security. We will then investigate whether the security breach was related to the data transmissions from or to and let you know what steps can be taken and have been taken to rectify the problem. Further action, such as reporting incidents to the police or other proper authorities, may also be required. Please note: we do not store your financial details. In the case that we obtain your financial details over the phone, we do NOT keep these details for future reference in any way. All financial information is physically shredded through a Fellowes SB-89C shredding machine.

Changes to Our Privacy Policy

We know that our business will continue to evolve as we introduce new products and as such from time to time our Privacy Policy may be reviewed and revised. reserves the right to change its Privacy Policy and post the changes on its websites. We will only use your personal information in accordance with the Privacy Policy in effect at the time we collected your personal information.

Contacting Us

For some services you can access and update your registration and personal information online. To correct or update any other personal information, or if you have questions about Privacy Policy, please email our Privacy Officer at

Further Information About Privacy Laws

There is no single global entity that regulates personal information online. Instead, has made a conscious choice to follow the privacy guidelines as established by law in the major markets where we operate and where we have offices.